How Can We Make Our Cities More Vibrant?

NBBJ and Downtown Works Host a Seattle Salon on Urban Vitality

April 24, 2019

Senior Associate / Commercial Market Director, NBBJ

Editor’s Note: NBBJ and Downtown Works recently hosted an event with Canadian developer Robert Fung, president of the Salient Group, who spearheaded the revival of Vancouver’s Gastown neighborhood and the renaissance of New Westminster. Here are a few of the key takeaways on how to create more engaging, livable cities through development and design.

Create a Core If There Isn’t One. A city that treats all of its streets in the same manner can be soulless and centerless. Creating neighborhood hubs and carefully curating a thoughtful mix of retail stores and restaurants, as well as other uses at the street front to complement residential and office uses, is critical to creating a vibrant urban neighborhood.

Focus on the Ground Floor. While residential and office spaces typically drive the financial pro forma of mixed-use developments, it is the ground floor that defines a building’s identity. The places where buildings interact with the street have the power to shape our cities in dramatic ways. Bringing in ground floor tenants that attract diverse groups — residents, office workers, families and tourists alike — is valuable to driving a thriving city. Taking a holistic approach and allowing for highly permeable storefronts that enable the building to engage the sidewalk in a variety of ways improves street life and builds a unique neighborhood character.

Tenant Selection is Key to Success. While an appropriate balance of mixed-use offerings is key, providing retail that is the right scale for an urban neighborhood can dramatically affect its character. This process begins well in advance of leasing, involves engaging the neighborhood’s residents and developing an understanding of the community’s strengths and aspirations. For example, New Westminster, British Columbia’s original capital city, was once a major retail hub in the mid-twentieth century. Many of the stores shuttered, but a retail cluster focused on bridal dress shops organically evolved when other uses declined. Embracing and building on this unique cluster with complementary retail and restaurant tenants was an important part of the strategy to revitalize its downtown core.

Preserve and Build on the Historic Urban Character. Identifying and championing our neighborhoods’ and buildings’ historic elements creates great value, both functionally and aesthetically. Yet it’s more than just historic rehabilitation, preservation and façade retention. It’s also about capturing the unique spirit and history of each community that is embodied in the neighborhood’s historic fabric. Creating engaging pedestrians’ experiences that recreate and capitalize on the texture of heritage can be beneficial in establishing a feeling of comfort and familiarity with a place.

People Need Spaces to Socialize. The most attractive urban neighborhoods offer engaging social spaces that reflect the strengths and diversity of their residents and visitors. This ties back to the street front. With much of the focus on the upper floors of the building, street level components are often an afterthought in mixed-use projects. Placing an equal focus on the first floor and those above is critical to creating spaces and experiences that draw people to a building, help them feel comfortable and provide compelling social hubs that define great neighborhoods.

Our urban places are constantly changing, and to be successful, our cities must champion and celebrate diverse activities, uses and experiences.

If developments are carried through with the right intent and strategic collaboration, our cities will be energetic, lively and diverse — places that our future generations will be proud to call home.

Banner image courtesy of Daria Shevtsova/Pexels.

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