Learning from Tech Workplaces

Research Labs Are Changing to Accommodate New Computational Paradigms

January 23, 2017

Principal / Architect, NBBJ

Workplaces around the world are evolving as organizations like Apple, Google and Amazon seek to design offices that increase collaboration, integrate new technologies and help employees work more efficiently. This ethos is now making its way to the buildings where scientists and researchers work. Here’s why:

Research is going digital…

The methods scientists use to conduct research are changing. Labs are traditionally divided into three segments: clinical work, “wet” lab spaces (lab experiments using liquids) and “dry” lab spaces (labs using computers). Analysis and discoveries are becoming increasingly computation-based, or dry, compared to traditional wet laboratories.

From 2013 to 2015, the National Institutes of Health’s dry research funding for networking and IT R&D increased 40%, growing from $521 million to $729 million. The past decade has seen an explosion in data-intensive life sciences, including genomic research and medicine centering on healthcare customization and treatments based on patient DNA sequences.

The focus on data and computing in science fields is creating a shift in roles. There are close to twice as many dry bench scientists — including computation, informatics/clinical outcomes and clinical scientists — than wet bench scientists working today. Dry labs also require about 20% less space, at a little under 100 square feet per person versus close to 125 square feet per person in a wet lab.

Data creation, metadata (data about data) management and data curation are increasingly becoming the domain of the scientist. Lab benches are drying out.

What does this mean for lab design? In a forthcoming post, I’ll examine some of the implications for designers and laboratory planners.

Banner image courtesy Sean Airhart/NBBJ.

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Virtual Reality: The Architect’s Next Great Productivity Tool

NBBJ Is Incubating a New Virtual Reality Start-up Named Visual Vocal. Here's Why.

January 9, 2017

Managing Partner, NBBJ

@SteveNBBJ

Editor’s Note: This post was coauthored by Steve McConnell and John SanGiovanni and originally published by DesignIntelligence.

Virtual reality (VR) is transforming businesses and dominating media headlines as the technology becomes increasingly popular and surpasses $6.5 billion in annual revenues. Yet that number pales in comparison to what is predicted for the future: research shows that by 2025, the industry could be worth $110 billion, a 1500% increase.

Today, VR is synonymous with companies like PlayStation, Oculus, Vive, and Samsung, who have used the technology to develop devices and experiences which are focused primarily on entertainment. Meanwhile, the use of augmented reality, VR’s “sister technology,” is also on the rise as demonstrated by Nintendo’s Pokémon GO, which became an international sensation and boosted the Japanese company’s stock price to its highest level in six years.

Another area where the potential of VR is just now being realized is the construction industry, which accounts for $8.5 trillion globally in annual revenues. While development and building construction represent a small proportion of VR’s overall use today, we surmise that its market share will grow at a rapid pace as architects, developers, general contractors and clients become more familiar with its use. In fact, we predict the next generation of VR tools in development now will make the overall real estate industry more productive, efficient and engaged in the design process.

The Creation of Visual Vocal
That is why, earlier this year, NBBJ began incubating a new virtual reality startup, making it the first architecture firm in the world to do so. Called Visual Vocal, the namesake of which represents the core features of the project — visual and audible communication — the company is one of the first to actively pursue a new productivity platform through virtual reality.

The need for the tool is simple. Architects deal with complex visual datasets such as renderings and drawings. But getting those files into the hands of clients is difficult not only because of their size, but also because they are not often legible to people outside the profession. As it stands now, there is not a tool that can sufficiently communicate design intent in an immersive three dimensional format and easily collect feedback.

Here’s how the tool works. Let’s say a major healthcare system hires an architect to design a new hospital. Under the current methodology, hospital stakeholders — which could include executives, facilities managers, doctors and nurses — would meet with the design team at regular intervals, reviewing drawings and renderings to determine if the project is headed in the right direction. When changes are made, it would then take architects time to redo the design and present new options.

With Visual Vocal, a new process emerges. Using the tool, stakeholders would download an app on their Apple or Android smartphones, attach an inexpensive pocket-sized folding viewer to the screen, and immediately immerse themselves in a fully-rendered 3D environment that shows different versions of the hospital.

Users would be able to visualize major spaces throughout the new healthcare facility and, while doing so, select preferred design options and outcomes. At the same time, users will also be able to listen to embedded audio of architects narrating the design so users have a greater understanding of its concepts and intended outcomes.

During these processes, stakeholders can also use their own voice within the VR system to annotate more detailed feedback to the design team. The system also offers a patented “Immersive Survey” feature, to quickly capture feedback from very large groups of stakeholders. Best of all, clients can experience what the project will feel like, and provide their feedback, anytime, anywhere.

Project leaders using the tool are no longer required to be in the same place or even the same time zone in order to experience a project’s design and provide feedback. This feature alone could be a major time saver for busy executives. On the back end, the Visual Vocal tool allows user feedback to be quickly tabulated, calculated and organized in an easy-to-understand system that can be accessed in real time by the design team.

Driving Better Value for Clients
The benefits of this new way of doing business are numerous. First, the tool is a way to increase collaboration between members of the design teams themselves and, importantly, between the architecture firm and its clients, subcontractors and other consultants. Second, the tool saves time and money, by reducing the number of meetings required to come to a design consensus. Finally this approach makes the design process more inclusive and enjoyable for all participants.

Because everyone has a smartphone and downloading apps is easy, the Visual Vocal tool gives architects the power to solicit feedback from hundreds or even thousands of users. For example, while the tool might be used on a corporate headquarters project by only a select group of company leaders, a waterfront redevelopment project for a city could allow the tool to be accessed by hundreds of people. Citizen engagement has always been important, but it is especially so today, and the Visual Vocal tool gives governments and community organizations the power to solicit feedback from people everywhere.

Looking Toward the Future
Since its debut in May 2016, the Visual Vocal team has grown its staff from 2 people to 10 and has secured seven figures of venture-backed funding. As partner and investor, NBBJ has helped the company develop, test and refine the product and is in the process of integrating the mobile-based VR platform on projects in the US and Europe. These projects range from a large technology headquarters in the US to a research lab at a prestigious university in the UK. Beyond Visual Vocal’s architectural collaboration platform, the venture sees vast opportunities for its core VR communication technology as the landscape of Virtual and Augmented Reality continues to expand. Forthcoming innovations will only make VR communication patterns more commonplace, such as Google Daydream in late 2016 and AR systems like Magic Leap in the future.

Later this year Visual Vocal will be available to the industry at large. The architecture industry is ripe for innovation, and disruptive technologies that bring greater productivity to the process of design should be encouraged. By making this tool available to many, it has the potential to boost the output of all architecture firms, thereby increasing the industry’s relevance to clients around the world.

What’s next for Visual Vocal and VR in general? After expanding to the architecture industry at large, the team will develop similar platforms for other industries that could benefit from its application, including aerospace, manufacturing and even molecular biology. In the meantime, look out for VR on your next architecture project, and see how it can make collaboration more effective and engaging than ever!

Steve McConnell, FAIA, is managing partner at NBBJ, named one of the world’s most innovative companies by Fast Company, and the architecture firm of choice for tech companies by Wired. John SanGiovanni is CEO and co-founder of Visual Vocal and a serial entrepreneur, strategist and inventor, having founded three ventures and co-authored more than 20 patents in the areas of AR, VR, and mobile devices.

Image courtesy of Sean Airhart/NBBJ.

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When Everyone Shops Online, What Happens to Mixed-Use Retail?

How Changing Retail Trends Are Creating New Opportunities for Urban Experiences and Public Space

December 20, 2016

Partner, NBBJ

As more and more people desire an urban lifestyle, architects and developers are creating a large number of mixed-use projects — that is, developments and even single buildings that combine residential and commercial uses with retail and public space. A recent PricewaterhouseCoopers survey ranked mixed-use developments the highest-rated real estate niche for 2017 [PDF]. This paradigm is not new. What is new: everyone is wrestling with what to do with the ground floor, because retail is changing a lot.

In Seattle, the land use code either mandates retail at street level or exempts retail from counting against chargeable floor area. So developers and architects include it, either because they have to or because it is incentivized. But this part of the code was written a long time ago; retail then was different than it is today.

Many developers are now unsure what to do with retail at the ground floor, because most people now don’t go there to buy “stuff”: if you want something, you buy it on Amazon and have it delivered. But retail is such an important aspect of the street space and pedestrian experience. If retail at the street level is empty — and I see a lot of empty storefronts now in Seattle — it sends a bad message about the development, even when all the office space on the upper floors is full.

Restaurants open onto a public passageway at the new Amazon headquarters in Seattle.

Restaurants open onto a public passageway at the new Amazon headquarters in Seattle.

Because we buy things differently, a lot of retail is now shifting to programs that deliver an experience, instead of showcasing objects for sale. Some of these new retail uses in Seattle include things like “doggie daycare,” which creates lively storefront experiences by showcasing the pets belonging to downtown residents who work during the day. And Amazon is now experimenting with “Amazon Go,” a new retail model based on a seamless experience rather than product display, where one can buy items with a smartphone and not have to go through a cashier.

Another common way to expand the experience is by extending the feeling of the space from the inside to the outside. For this reason, many restaurants are installing glass doors that slide out of the way in good weather. At the new Amazon headquarters in downtown Seattle, where all the ground-level uses are food-related, public space is integrated with the dining experience, with tables and chairs under glass canopies. These intimate spaces spill out onto the sidewalks, into a midblock thoroughfare or into a small plaza where the public can gather around a sculpture and eat lunches bought from food trucks.

So the question of open space is no longer just about building big parks like Central Park. Many architects are experimenting with creative ways to use the edges and leftover spaces around buildings to create activated gathering areas for small groups of people. And many developers are realizing that distributing public space in this way can bring added value to their properties. Retail is changing, and this provides new opportunities not just for developers and retailers, but for the city itself.

Image courtesy of Pexels.

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